Amanda Boyd (PhD, University of Calgary) is an assistant professor of risk communication at The Edward R. Murrow College of Communication. Her research program focuses on health and science communication – particularly how risks are communicated to and perceived among rural and Indigenous populations.
Her research focuses on two main areas including how environmental health risks are communicated to Indigenous populations. Much of this research includes understanding how contaminants are communicated to Inuit in the Arctic.
The primary goal of this research is to examine the impact of communications on risk perceptions and behavior, and how to develop more effective and culturally relevant health risk communications.
Her work also includes examining how rural communities and the general public perceives energy systems development (such as carbon capture and storage, nuclear power plants and hydro-electric projects) and how this impacts support for or opposition to technology development and implementation.
Her research has been funded by the Institute for Energy, Environment and Economy (ISEEE), Carbon Management Canada, Northern Contaminants Program, among others.
She has published in various interdisciplinary and communication journals such as Public Understanding of Science, International Journal of Greenhouse Gas Control, Energy Policy, Environmental Communication, Journal of Risk Research and Journal of Toxicology and Environmental Health.
Boyd is affiliated with the Murrow Center for Media and Health Promotion Research and is a member of the Science Communication Research Group at The Edward R. Murrow College of Communication. She works with the Health, Environment, and Indigenous Communities (HEIC) Research Group at Trent University and is on the executive committee for the Center for Environmental Research, Education, and Outreach (CEREO) at Washington State University.
Post Doctoral Researcher, Environmental Resources Studies/Sciences, Trent University
Ph.D., Communication (Energy and Environmental Systems), University of Calgary
M.Sc., Rural and Environmental Sociology, University of Alberta
B.A., Management Studies (Public Relations), University of Lethbridge
Risk Perceptions and Communication
Health Promotion and Environmental Communication
Media Representations of Risk
COMSOC 477: Risk Communication
COMSTRAT 485: Public Relations Management and Campaign Development
COMSOC 324: Reasoning and Writing
Boyd began her career as a public relations specialist. She worked in marketing and public relations in the ski industry, where she developed and managed community initiative programs, planned events and created marketing materials. She has also been a public relations consultant on numerous projects in the energy sector and other industries. Prior to working in public relations, Boyd was certified as a dental assistant and specialized in dental hygiene and health promotion for children. Boyd is Dane-zaa Metis (Indigenous Peoples of Canada) from the Northern Peace Country of Alberta. When she is not working on academic pursuits, Amanda can be found on her the family farm and ranch in Canada. Her family homesteaded the area more than 100 years ago.
- National Aboriginal Achievement Foundation Scholarship (2012)
- Social Sciences and Humanities Research Council (SSHRC) Canadian Graduate Student Doctoral Scholarship (2008-2011)
- Deans Research Award (2008-2010)
- Faculty of Communication and Culture Graduate Scholarship (2009)
- Social Sciences and Humanities Research Council (SSHRC) Masters Scholarship (2007)
- Walter H. Johns Fellowship (2007)
Selected Refereed Publications:
Boyd, A.D. (In Press) Examining Community Perceptions of Energy Systems Development: The Role of Communication and Sense of Place. Environmental Communication: A Journal of Nature and Culture.
Boyd, A.D. (2015) Connections Between Community and Emerging Technology: Support for Enhanced Oil Recovery in the Weyburn, Saskatchewan Area. International Journal of Greenhouse Gas Control. 32: 81-89.
Boyd, A.D. and Paveglio, T.B. (2014) Front Page or ‘Buried’ Beneath the Fold? Media Coverage of Carbon Capture and Storage. Public Understanding of Science. 24(4): 412-428.
Boyd, A.D., Liu, Y., Stephens, J., Wilson, E., Pollak, M., Peterson, T.R., Einsiedel, E.F., and Meadowcroft, J. (2013) Controversy in Technology Innovation: Contrasting Media and Expert Risk Perception of the Alleged Leakage at the Weyburn Carbon Dioxide Storage Demonstration Project. International Journal of Greenhouse Gas Control. 14: 259-269.
Einsiedel, E.F., Boyd, A.D., Medlock, J. and Ashworth, P. (2013) Assessing Sociotechnical Mindsets: Public Deliberations on Carbon Capture and Storage in the Context of Energy Sources and Climate Change. Energy Policy. 53: 149-158.
Boyd, A.D. and Jardine, C.G. (2011) Did Public Risk Perspectives of Mad Cow Disease Reflect Media Representations and Actual Outcomes? Journal of Risk Research, 14(5): 615-630.
Boyd, A.D., Jardine, C.G. and Furgal, C. (2010) A Social and Cultural Capital Approach to Understanding Traditional Activities on the Land in Two Northern Dene Communities. The Canadian Journal of Native Studies, 2: 267-287.
Boyd, A.D., Jardine, C.G. and Driedger, S.M. (2009) Canadian Media Representations of Mad Cow Disease. Journal of Toxicology and Environmental Health, Part A, 72(17-18): 1096-1105.