Student Showcase
Spencer Gregory
MA Strategic Communication (’25)
Digital Communications Manager, Thanksgiving Point
Spencer Gregory is a digital communications manager at Thanksgiving Point, leveraging more than three years of experience in digital marketing and graphic design. With a proven track record of enhancing engagement through email automation and segmentation, he has significantly increased open and click rates, driving transformative family learning initiatives. Spencer’s expertise extends to social media management, content creation, and campaign optimization, reflecting his commitment to fostering meaningful connections and driving marketing performance. Spencer is on track to graduate from WSU with an MA in Strategic Communication in May 2025.
Thanksgiving Point Social Media Marketing Strategy
View Spencer’s Social Media Marketing Strategy for Thanksgiving Point
The final project in COMSTRAT 563 serves as a culmination of the course, where students are tasked with crafting a comprehensive social media marketing strategy for an organization of their choosing. This strategy, outlined across five distinct phases, draws upon the principles outlined in “Essentials of Social Media Marketing” by Michelle Charello. Beginning with preliminary research and audience analysis, students progress through phases focused on goal setting, resource allocation, content creation, and evaluation. Ultimately, the project aims to equip students with the skills to develop and implement effective social media strategies that align with organizational objectives and drive meaningful engagement.
Jayme Peloli
MA Strategic Communication (’24)
District Sales Manager, NDS
Jayme Peloli is the 2024 winner of the first-ever NDS Gold Achievement Award for Outstanding Performance in Commercial Stormwater Sales. As an award-winning district sales manager, she is renowned for her leadership in the Pacific Northwest’s construction sectors, consistently surpassing revenue targets and securing major contracts. She holds a BA in Social Sciences, is on track to complete her MA in Strategic Communication from Washington State University in July 2024, and is actively pursuing her PhD from Saybrook University. In her role as District Sales Manager, she applies her expertise in communication and negotiation to craft innovative sales and marketing strategies, enhance team performance, and optimize sales processes. With a proven track record of building and motivating high-performing teams, Jayme drives growth and success in her territory. As the proud owner of Peloli Design & Interiors, Jayme is currently immersed in the exciting endeavor of renovating a commercial space in her hometown of Wilkeson, WA. Through meticulous design and thoughtful planning, she aims to transform her building into a vibrant space that reflects the unique charm and character of her community.
Peloli Design & Interiors Social Media Policy
View Jayme’s social media policy document “Peloli Design & Interiors Social Media Policy”
The Social Media Policy assignment serves to create a comprehensive guide for employees and the organization on proper online conduct and representation. It outlines rules, regulations, and expectations for social media usage, emphasizing etiquette, confidentiality, legal and security risks, brand guidelines, and roles and responsibilities. By defining boundaries and consequences, the policy aims to ensure alignment with company values, safeguard confidential information, and maintain a consistent brand image across social media platforms.
Sarah Barlow
MA Strategic Communication (2024)
Graduate Student, The Edward R. Murrow College of Communication
LinkedIn
Sarah Barlow is a strategic communications professional with a BA in Integrated Strategic Communication and is on track to complete her MA in Strategic Communication from Washington State University in summer 2024. Her career journey includes partnering with local businesses to enhance their brand presence through marketing and public relations campaigns and leveraging digital design to optimize productivity. Sarah’s diverse experiences include teaching English in southern Spain, remotely managing social media for Sofia Health, and interning at T-Mobile as a Production Assistant, where she honed her storytelling skills and technical production knowledge. With a vision to produce impactful stories that resonate with audiences, Sarah aims to utilize her confidence, humor, and integrity to create memorable connections through storytelling.
The Makings of a Production Coordinator
View Sarah’s digital story “The Makings of a Production Coordinator” Planning Document and the website she created using Canva
The goal of the Digital Content Creation Prompt is to provide students with a hands-on opportunity to develop a comprehensive digital marketing campaign focused on a subject of personal interest or promotion. Emphasizing storytelling through various digital communication tools, such as parallax websites, social media posts, blog posts, and emails, the assignment encourages students to engage with their audience on a more personal level. By incorporating planning, content creation, and design, students can effectively showcase their creativity while adhering to the principles of knowing their audience, using relevant content, and measuring effectiveness to achieve campaign success. Optional implementation and distribution further enhance the learning experience, allowing students to apply their strategies in real-world scenarios.
Megan Ryan
MA Strategic Communication (2024)
Communications Specialist, Hospice of North Idaho
LinkedIn
Megan Ryan is a seasoned Communications Specialist with extensive experience in nonprofit organizations, notably at Hospice of North Idaho. With a proven track record in community outreach, social media management, event coordination, and graphic design, Megan excels in fostering engagement and brand visibility. Her multifaceted skill set encompasses customer service, marketing, advertising, and community relations, reflecting her dedication to enhancing organizational impact and community well-being. She holds a BS in Communication Arts from Lewis-Clark State College and is on track to complete her MA Strategic Communication from Washington State University in May 2024.
Death Café: Hospice of North Idaho
View Megan’s Idea Pitch “Death Café: Hospice of North Idaho” Pitch Overview and Pitch Slideshow
The Idea Pitch-Persuasion prompt aims to equip communication practitioners with the skills to effectively pitch ideas using principles of persuasion. Drawing on six key principles—reciprocity, commitment and consistency, social proof, liking, authority, and scarcity—students are tasked with designing a persuasive pitch for a desired outcome, whether it be proposing a change, advocating for a project, or presenting a PR or marketing campaign idea. By understanding and applying these principles, students learn to tailor their pitches to target audiences, leveraging tactics such as offering incentives, emphasizing social validation, appealing to shared interests, establishing credibility, and creating a sense of urgency through scarcity. Ultimately, the assignment fosters the development of persuasive communication strategies essential for success in various professional and personal contexts.