In recent years, the feminist movement in the United States has gained unprecedented attention, thanks in part to the rise of the #MeToo movement. However, critics have pointed out significant challenges related to inclusivity within the movement. A primary concern centers around the dominance of a white-centric feminist discourse, which scholars have identified as a barrier to addressing the experiences and stories of BIPOC (Black, Indigenous, and People of Color) women.
In a recent study published in Social Media + Society, researchers have shed new light on the critique that mainstream feminism and feminist activism often fail to fully encompass the complexities of race, class, and intersectional identities within their agendas. This research investigates the discourse surrounding white feminism on various social media platforms, revealing differences in how these conversations emerge across X (formerly known as Twitter), Facebook, Instagram, Reddit, and YouTube.
Using a multidisciplinary approach that draws on theoretical concepts from framing, rhetoric, and cross-platform activism, this study employed computational text analysis methods in conjunction with content analysis. The results provide critical insights into the experiences of marginalized voices within the feminist movement, with particular attention to the influence of the #MeToo movement.
Murrow College Professor Porismita Borah, the study’s lead author said, “Our research highlights the voices of BIPOC women who have felt marginalized by the feminist movement. We delve into the experiences of these individuals by examining the conversations around white feminism in five social media platforms. “
The key findings from the study show that BIPOC women took a concerted effort to engage in meaningful dialogue and advocacy for a more inclusive feminism. As Dr. Borah said, “the most common technique identified in our study was acknowledgment, which emphasized the importance of recognizing the perspectives of marginalized groups within feminist discourse.”
This study also revealed multiple differences in how these conversations play out across the five social media platforms studied. These variations underscore the need for tailored approaches to address intersectionality and promote inclusivity in feminist activism.
This research marks a significant contribution to the ongoing discussion about the intersection of feminism, race, and identity in the digital age. By analyzing social media discourse, the study not only brings attention to the concerns of marginalized communities but also offers valuable insights into effective advocacy and communication strategies.