Thanks to support from the Murrow College, the Washington Consortium for the Liberal Arts (WaCLA) officially launched the #ifeelinspired campaign – a statewide outreach effort designed to encourage a re-envisioning of liberal arts through the discovery of one’s own creativity.
Led by Murrow College Clinical Associate Professor Rebecca Cooney and a rotating team of 13 WSU students representing four liberal arts disciplines, including eight Murrow students, the team utilized $10,000 from the WaCLA PR Campaign Award to design and implement the #ifeelinspired integrated digital marketing campaign.
“WaCLA promotes the value of a liberal arts education to the people and communities of Washington state,” Cooney said. “The process of campaign design and implementation in this project provided students with invaluable experiential learning opportunities where they were able to apply what they were learning in the classroom directly to campaign message and creative content development.”
The project includes a website, repeatable and sustainable social media engagement strategy, public relations, grassroots outreach, and original photography and video featuring volunteers from Pullman High School liberal arts students and teachers. Students utilized several digital tools such as Google Analytics, Adobe Creative Cloud, and drone video cameras.
“It was fun and invigorating to witness the college students interacting with their younger peers – providing guidance in art direction, staging, lighting, and visual storytelling,” Cooney said. “They were fully engaged in the process and provided direction that inspired the high school students to share their vision, goals, and achievements in a format they have never experienced.”
The campaign will run for two years on WaCLA social media channels with the goal of building awareness of the value of liberal arts education, creating renewed interest in sharing the outcomes of creativity, and celebrating moments of student expression.
Click here to visit the campaign website the team developed, along with the Facebook and Twitter pages they also created for the campaign.