T.A. Experience:

Univ 100

Mktg 360

Ibus 380

Mktg 407

Univ 398

 

Research Interests:

Advertising, digital media, food, health and decision Making, body image and gender

 

Education:

M.B.A., University of South Carolina

B.S. in business administration, University of South Carolina

 

Refereed Publications:

Austin, E. W., Muldrow, A., & Austin, B. (2016). Media literacy and personality and its impact on minor perception of alcohol advertising. Journal of Health Communication, 21(5), 600-609.

Willoughby, J. F. & Muldrow, A. (In Press). SMS for sexual health: A comparison of service types and recommendations for sexual health text message service providers. Health Education Journal.

Bailey, R. L., Liu, J., Wang, T., Muldrow, A. & Kaiser, C. (2016). Energy density differentially alters emotional responses to health halo and non health halo foods. Psychophysiology, 53, S1.

Muldrow, A. and Bailey, R. L. (2015). Appetitive activation in the presence or absence of food: Physiological responses toward healthy and unhealthy food advertising. Psychophysiology, 52, S1.

 

Conference Presentations:

Muldrow, A., & Lee, Y-J. (2017, August). College students’ processing of non-celebrity male athletic spokespersons in health PSAs: The mediational role of status. Paper presented at the 100th Annual Association for Education in Journalism and Mass Communication Conference, Chicago, IL.

Batat, W., Peters, P., Chan, S., Moscato, E., Chugani, S., Castro, I., & Muldrow, A. (2017, June). Participant at the Transformative Consumer Research (Dialogical) Conference, Ithaca, NY.

Muldrow, A., Cameron, N., & Stefani, W. (2017, May). The weight of things: Understanding African American women’s perceptions of health, body image and attractiveness. Paper presented at the 67th Annual International Communication Association, San Diego, CA.

Muldrow, A. & Bailey, R. L. (2016). Perceiving health: Biological food cues bolster health halo health perceptions. Presented at Association for Education in Journalism and Mass Communication Conference in Minneapolis, MN.

Muldrow, A. (2016). Social media, social networking, and the public: The efficacy of regulatory agencies on twitter. Presented at Marketing & Public Policy Conference in San Luis Obispo, CA.

Muldrow, A. & Bailey, R. (2016). Healthy food identification: Food cues, health claims and health halos. Presented at International Communication Association Conference in Fukuoka, Japan.

Austin, E. W., Kallman, D., & Muldrow, A. (2016). Exploring the associations across adolescence of perceived desirability for alcohol advertising and skepticism about advertising. Presented at International Communication Association in Fukuoka, Japan.

Bailey, R. L., Wang, T., Liu, J., Muldrow, A. & Kaiser, C. (2016). A study on food decision making. Presented at International Communication Association in Fukuoka, Japan.

Muldrow, A. & Bailey, R. L. (2016). Healthy food categorization: The interactive effect of food cues, health claims, and health halos. Presented at GPSA Research Exposition at Washington State University.

Cameron, N., Muldrow, A., & Stefani, W. (2016). African American women’s perception of health and body image: A culture-centered approach. Presented at GPSA Research Exposition at Washington State University.

Willoughby, J. & Muldrow, A. (2016). Sexual health text message services: A discussion of service types and the benefits of personalization. Presented at Center for Media + Health 3rd Annual Symposium at Virginia Commonwealth University.

Austin, E. W., & Muldrow, A. (2014). How media literacy and personality predict skepticism toward alcohol advertising. Presented at Association for Education in Journalism and Mass Communication Conference in Montreal, Canada.

Austin, E. W., Muldrow, A., & Chun Yang (2012). Media literacy and its impact on reducing the desirability of alcohol advertisements with minors. Presented at Marketing & Public Policy Conference in Atlanta, GA/

 

Awards:

2016 Barrow Minority Doctoral Student Scholarship, Association for Education in Journalism in Mass Communication

Top third student paper award AEJMC (2014)