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Washington State University
Edward R. Murrow College of Communication
About / Contact and Connect

Hyelim Lee

  1. Assistant Professor
Email Addresshyelim.lee@wsu.edu
LocationMurrow Hall 215
Phone509-335-3402
Website

Biography

Biography

Hyelim Lee is an Assistant Professor of Strategic Communication at Washington State University’s Edward R. Murrow College of Communication. She earned her Ph.D. from the University of Oklahoma, specializing in computational public relations, integrating public relations theories with data analytics. Her research explores data-driven approaches and AI methods in communication strategies. She is committed to preparing future communication professionals while staying at the forefront of technological advancements.

Education

  • Ph.D. The University of Oklahoma, USA
  • Doctoral candidate, Seoul National University, South Korea
  • M.A. Seoul National University, South Korea
  • B.A. Yonsei University, South Korea

Classes Taught

  • COM 309 – Quantitative Research Methods (Fall 2023, Spring 2024)
  • COMSTRAT 565 – Marketing Communication Management and Campaigns (Fall 2023)
  • COM 400 – Communicating Technology and Science (Spring 2024)

Selected Publications

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Lee, H. (2023). The Self-Orientation Model of Communication (SOMC): Self-Orientation primacy and locus of communication. Communication Theory. https://doi.org/10.1093/ct/qtad013

Yeo, S., Lee, H.*, & Eschbach, A. (2023). Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest. Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-023-00309-2 *Corresponding Author

Tam, L., & Lee, H. (2023). From conspiracy orientation to conspiracy attribution:
The effects of institutional trust and demographic differences. American Behavioral Scientist. https://doi.org/10.1177/00027642231174330

Lee, H., Andreu Perez, L., & Kim, J. -N. (2022). A duality of belief in conspiracy theories amplification: How active information behavior work differently by trust in Trump and Biden administrations. Online Media and Global Communication. https://doi.org/10.1515/omgc-2022-0035

Park, D. M., Lee, H. & Jeong, S. –H. (2022). Production and correction of misinformation about fine dust: A big data analysis of news from 2009 to 2019. American Behavioral Scientist. https://doi.org/10.1177/00027642221118287

Lee, H., Zhang, X. A., Sung, Y, S., Lee, S. H., & Kim, J. -N. (2022). Symmetry, inclusion, and workplace: Conflicts management effects of two leadership strategies on employee advocacy and departure. Journal of Communication Management. https://doi.org/10.1108/JCOM-01-2022-0011

Chiu, M.M., Park, C.H., Lee, H., Oh, Y. W. & Kim, J. -N. (2022). Dissemination of election fraud fake news within 1,096 social networks: Diffusion scope, speed and shape of author, network, date and message attributes. Media and Communication.10 (2). 66-80. https://doi.org/10.17645/mac.v10i2.5168

Kim, N., Kim, J. -N., Lee, H., & Andreu Perez, L. (2022). An oscillatory path to vaccination: Explaining vaccine hesitancy by normative and epistemic factors in covid-19. Health Communication, 1-11. https://doi.org/10.1080/10410236.2022.2054228

Chiu, M.M., Kim, J. -N., Lee, H., Oh, Y. W., & Park, C.H. (2022). Fake news threatens liberal democracy: Will artificial intelligence help prevent gaslighting psychotics? Dewey’s Studies. 5(2), 363-387. http://www.johndeweysociety.org/dewey-studies/

Lee, H., & Snow, N. (2021). Gendered experiences in student mobility programs?: Global Korea scholarship recipients’ evaluation of Korea’s country image. Policy & Politics. 49(6), 1343-1358. https://doi.org/10.1111/polp.12441

Ayhan, K., Gouda, M., & Lee, H. (2021). Exploring global Korea scholarship as a public diplomacy tool. Journal of Asia and African Studies. 00219096211035800. https://doi.org/10.1177/00219096211035800

Grunig, J. E., Kim, J. –N., & Lee, H. (2021). Paradigms of global public relations in an age of digitalization. Hongbohak-Yeongu. 25(1), 1-30. https://doi.org/10.15814/jpr.2021.25.1.1 [Korean]

Marczuk, K., Lee, H., & Głuch, S. (2021). Distant partners: The coverage of the Koreas in Poland. Journal of Contemporary Eastern Asia, 20(1), 44-72. https://doi.org/10.17477/jcea.2021.20.1.044

Chon, M. -G., Lee, H., & Kim, J. -N. (2020). Values of government public relations for a rocky road to participatory democracy: Testing public engagement, empowerment, and serenity hypotheses in public sector communication. Partecipazione & Conflitto, 13(2), 1110-1131. http://siba-ese.unisalento.it/index.php/paco/article/view/22504

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