Ph.D., Mass Communication, University of North Carolina at Chapel Hill
Graduate Certificate in Interdisciplinary Health Communication, University of North Carolina at Chapel Hill
M.A., Communication, Washington State University
B.A., Communication, Washington State University


Com 478: Health Communication
Com 482: Computer Mediated Communication
ComStrat 380: Advertising Principles and Practices

Selected Awards

  • Science Matters Award (2014), recognizes research of importance to the field of pregnancy prevention, Adolescent Pregnancy Prevention Campaign of North Carolina
  • Graduate Education Advancement Board Impact Award (2014), university-wide award for graduate student research of particular benefit to North Carolina
  • Top paper award (2012), co-author on paper that received second place award in the Communicating Science, Health, Environment and Risk division of the Association for Education in Journalism and Mass Communication

Selected Refereed Publications

Willoughby, J.F. (in press). BrdsNBz: Sexually experienced teens more likely to use sexual health text message service. Health Education & Behavior. 

Willoughby, J.F. (in press). Effectiveness of a social marketing campaign promoting use of a sexual health text service by teens. Journal of Health Communication.

Willoughby, J.F. and Furberg, R. (in press). Under developed or under reported? Coverage of pretesting practices and recommendations for design of text-message based health behavior change interventions. Journal of Health Communication. 

Myrick, J.G., Willoughby, J.F., and Verghese, R. (in press). How and why young adults do and do not search for health information: Cognitive and affective factors. Health Education Journal.

Willoughby, J.F. (2013) Everyone has questions: Developing a social marketing campaign promoting a sexual health text message service. Social Marketing Quarterly, 19, 265-278.

Willoughby, J.F. and Jackson, K. (2013). “Can you get pregnant when u r in the pool?” Young people’s information seeking from a sexual health text line. Sex Education, 13, 96-106.

Noar, S.M. and Willoughby, J.F. (2012). eHealth interventions for HIV prevention. AIDS Care, 24, 945-952.