Human-centered marketer. Transformation leader. Lover of words that drive clarity and impact.
Lacy is marketing leader who comes from the startup world where a company’s lifeline is exactly as long as its customers are satisfied. Lacy has marketed software and services across enterprise, technology, healthcare, and telecommunications verticals for growth and transformation-focused companies—from early stage startups to global enterprises like General Electric Co. Lacy currently serves as the director of marketing at Alphanumeric, a privately-owned global services provider for life sciences. At Alphanumeric, Lacy defines the story and makes sure that story gets into the right hands. Lacy uses an unconventional approach to marketing that relies on diverse perspective, divergent thinking, and iteration. A believer in the story your data tells, Lacy drives digital transformation of marketing and sales wherever she goes. When she’s not marketing, you’ll find Lacy working on her yoga practice, playing cards, or cooking while listening to whatever soundtrack she is feeling that day.