Emily Mattson is a digital marketing specialist at Alo Moves, the subscription-based online video platform of Alo Yoga. Alo Moves has always been inspired by a single goal: to empower people to live healthier, more fulfilled lives. In her current role, Emily is the owner of paid social media activation for full-funnel marketing campaigns in support of building brand awareness, consideration, and driving purchases. She executes advertising strategies using a variety of media platforms including Facebook/Instagram, Pinterest, TikTok, Twitter, Snapchat, and LinkedIn.
Prior to Alo Moves, she was a part of a global advertising agency, Essence (WPP), assigned to the T-Mobile account. As an associate manager, she specialized in media buying, planning, strategy, data analysis, and managing communication across partner agencies, vendors, and clients. Campaigns supported include Superbowl LIII, Major League Baseball, Coachella, Billboard Music Awards Show, and the high-profile Sprint and T-Mobile Merger.
Emily graduated from the Murrow College in 2018, and was actively involved as the advertising manager at The Daily Evergreen, president of the WSU Association for Women in Communications, and a Murrow Student Services intern.
In her spare time, Emily is a group fitness instructor and loves a variety of fitness formats including indoor cycling, strength training, HIIT, barre, and yoga.