Funds will be used to benefit the Murrow College including:
- advertising expenses,
- faculty and staff travel,
- promotional expenses including press presentations and promotional hosting,
- The Edward R. Murrow Symposium,
- staff and faculty employment including full or part-time employees, special talent, special consultants, and student employees, and,
- the purchase of equipment, supplies and services beyond those made available as a result of funding from other sources.