Forward-thinking marketer offering 15 years of experience leading cross-functional teams to achieve marketing goals in a B2B environment. Proven track record developing and executing winning go-to-market plans, including transformative product launches, content development, sales training and enablement programs.
Areas of expertise: product marketing, product launch programs, sales enablement, sales training, brand awareness and evangelism, competitive intelligence gathering and competitive positioning, lead generation and nurturing, content development, smart cities, energy industry, power utilities.
Currently serving as the North America product marketing lead for smart city solutions at Itron.
https://www.linkedin.com/in/dawnshrum/