Scholarly Assistant ProfessorCara Hawkins-Jedlicka has more than a decade’s worth of experience as a content producer and strategic communicator specializing in digital advertising strategy, with an emphasis in social media and online communities. Throughout her career, Hawkins-Jedlicka has developed and paired social media strategies to broader marketing campaigns, and used social media to identify and connect diverse publics as well as to promote organizational brands. She teaches courses in which students learn about integrated communications, writing for public relations, digital marketing campaigns, brand and consumer insights, employee communications, and advertising. Her research interests include the intersection of women’s sport, social media and branding.
Hawkins-Jedlicka joined the Murrow College of Communication faculty in August 2018 following four years at the University of Idaho, where she most recently served as marketing and communications manager in the College of Law. Before arriving on the Palouse, she gained experience in both corporate and start-up organizational settings, developing point-of-purchase campaigns as an account manager at GSP, Inc. (a national retail branding and marketing services firm) and building clients’ online communities at Social Distillery (a boutique social media marketing agency). Hawkins-Jedlicka got her start in advertising with Flocasts (now FloSports, Inc.), an online sports broadcasting company. She earned an M.A. in Advertising from the University of Texas at Austin, and received her undergraduate degree from Carson-Newman College in Jefferson City, Tennessee.