Sports Promotion

Additional Major

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Promote. Engage. Energize.

Bring your passion for sports into creating unforgettable fan experiences. The Sports Promotion additional major at the Murrow College of Communication lets you pair your focus in Advertising, Public Relations, or Risk and Crisis Communication with real-world work in the sports industry, including sports podcasting. You’ll learn how to connect with audiences, build buzz, work with the media, and plan campaigns, all while promoting teams, events, and brands in a fast-paced, exciting environment. It’s a great way to stand out and make your mark in the world of sports.

Department of Strategic Communication

Two women hold cameras and pose for a picture on a basketball court

Students in This Major Describe Themselves As

Adaptable

Team-oriented

Brand-minded

Persuasive

Organized

Future Paths

Sports Marketing Coordinator
Plan and execute promotional campaigns for teams, events, or sports brands.
Sports Public Relations Specialist
Build and maintain positive relationships between teams, media, and the public.
Fan Engagement Specialist
Create interactive experiences that keep fans connected and invested.
Brand Director
Shape and manage a team or organization’s identity, voice, and long-term brand strategy.

Major Requirements

The Sports Promotion major is intended to add a major focus area in addition to a primary major in Advertising, Public Relations, or Risk and Crisis Communication. The additional major of Sports Promotion will build naturally on the strengths our primary strategic communication majors offer, such as audience analysis, media relations, and campaign planning—while offering a focused, high-energy application that resonates deeply with today’s students.

Required Courses

COM 225 – Sports and the Media
COM 340 – Strategic Sports Video or COM 388 – Strategic Sports Writing
COMSTRAT 270 – Personal Branding for Athletes, Influencers, and Creators
COMSTRAT 478 – Health Communication
COMSTRAT 482 – Strategic Communication and Applied NIL Branding Strategies for Athletes, Creators, and Entertainers

No course may count for both the primary major and the additional major.

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WSU Catalog

Communication (COM) Course Descriptions

Strategic Communication (COMSTRAT) Course Descriptions