Public Relations

Major

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Students in This Major Describe Themselves As

Empathetic

Resourceful

Proactive

Collaborative

Strategic

Future Paths

Public Relations Specialist
Manage communication between an organization, individual, or group and the public.
Event Coordinator
Plan and manage events that help shape a client’s public image.
Corporate Communications Manager
Manage both internal and external communications of a company, primarily focusing on maintaining a positive public image through strategic media relations, press releases, and other communication channels to key stakeholders, essentially overseeing the company’s overall narrative and reputation.
Media Relations Manager
Establish and maintain relationships with media outlets, journalists and influencers, ensuring that the organizations narratives are accurately represented.

Major Requirements

120 Minimum Total Credits

Your program may include different courses. Consult with your aca demic advisor about the best combination of courses for you. Visit the WSU Catalog for a complete list of official Public Relations Requirements.

General Education Requirements

College Core Requirements (18 credits)

COM 101 – Media and Society
COM 102 – Public Speaking in the Digital Age
COM 105 – Communication in Global Contexts
COM 138 – Introduction to Communication
COM 210 – Multimedia Content Creation
COM 300 – Writing in Communication

Strategic Communication Degree Requirements (18 credits)

COM 309 – Quantitative Research Methods
COMSTRAT 310 – Digital Content Promotion
COMSTRAT 395 – Introduction to Integrated Strategic Communication and Management
COMSTRAT 301 – Foundations of Persuasion
One Advanced Media and Society course from approved list
One Specialization elective course

Pubic Relations Major Requirements (15 credits)

COMJOUR 333 – Reporting Across Platforms
COMSTRAT 312 – Principles of Public Relations
COMSTRAT 383 –Media Strategies and Techniques for Public Relations
COMSTRAT 477 – Message Design for Communication Campaigns
COMSTRAT 485 – Public Relations Management and Campaigns

Major Upper-Division Electives (9 credits)

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WSU Catalog

Public Relations Requirements

Communication (COM) Course Descriptions

Journalism and Media Production (COMJOUR) Course Descriptions

Strategic Communication (COMSTRAT) Course Descriptions

Student Learning Outcomes

Demonstrate knowledge of communication concepts and issues
Acquire and analyze information to address communication objectives
Create effective communication products (writing, visual, and speaking) to address communication objectives via multiple media platforms.

Admit to Major

Admittance to The Edward R Edward R. Murrow College of Communication opens the door for upper-division courses in each of the two communication degrees: Strategic Communication and Journalism and Media Production.

Admittance

Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at WSU.

To remain admitted to any major in the College of Communication, a student must complete all required courses and remain in good academic standing.

COM 300 must be completed with a “C” or better, and only two attempts are allowed and a “W” is counted as an attempt in this course. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session.

All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted to the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path.

Students must remain in good academic standing in order to graduate with a degree from the Murrow College.