Media Innovation
Explore the World of Modern Media
As a Media Innovation student, you’ll dive into modern journalism, multimedia production, and media communication. You’ll develop practical skills with the latest editing and production tech, and learn about new trends in the field. You’ll also understand the legal and ethical aspects of media work.
Students in This Major Describe Themselves As
Innovative
Tech-savvy
Creative
Collaborative
Thoughtful
Future Paths
- Media Strategist
Develop and execute cutting-edge media strategies by identifying and leveraging emerging technologies, platforms, and trends to create impactful campaigns that reach target audiences in new and innovative ways. - Interactive Media Developer
Create digital experiences for users, such as websites, apps, and video games. - Communication Specialist
Develop and implement new communication strategies using cutting-edge media technologies and approaches, essentially bridging the gap between traditional communication methods and emerging digital platforms to effectively engage audiences and achieve communication goas within an organization. - Publicist
Use new technologies and strategies to create media campaigns that promote your clients.
Major Requirements
120 Minimum Total Credits
Your program may include different courses. Consult with your academic advisor about the best combination of courses for you. Visit the WSU Catalog for a complete list of official Media Innovation Requirements.
General Education Requirements
College Core Requirements (18 credits)
COM 101 – Media and Society
COM 102 – Public Speaking in the Digital Age
COM 105 – Communication in Global Contexts
COM 138 – Introduction to Communication
COM 210 – Multimedia Content Creation
COM 300 – Writing in Communication
Journalism and Media Production Degree Requirements (18 credits)
COM 320 – Visual Communication
COM 415 – Media Law
COM 440 – Media Ethics
COMJOUR 350 – News and Society
COM 321 – Intercultural Communication
One Advanced Media and Society course from approved list
Media Innovation Major Requirements (15 credits)
COM 420 – New Communication Technologies
COM 481 – Mobile Media
COM 490 – Web Design and Usability
COMSTRAT 310 – Digital Content Promotion
COMSTRAT 324 – Reasoning and Writing or COMJOUR 333 – Reporting Across Platforms
Major Upper-Division Electives (9 credits)
WSU Catalog
Communication (COM) Course Descriptions
Journalism and Media Production (COMJOUR) Course Descriptions
Student Learning Outcomes
- Demonstrate knowledge of communication concepts and issues
- Acquire and analyze information to address communication objectives
- Create effective communication products (writing, visual, and speaking) to address communication objectives via multiple media platforms.
Admit to Major
Admittance to The Edward R Edward R. Murrow College of Communication opens the door for upper-division courses in each of the two communication degrees: Strategic Communication and Journalism and Media Production.
Admittance
Students are admitted directly into their desired major in the College of Communication upon admission and enrollment at WSU.
To remain admitted to any major in the College of Communication, a student must complete all required courses and remain in good academic standing.
COM 300 must be completed with a “C” or better, and only two attempts are allowed and a “W” is counted as an attempt in this course. With an appeal to the department chair, a student may request to take COM 300 for a 3rd attempt during a summer session.
All pre-requisites must be met in order to move through the Murrow curriculum. If a student fails to complete the required curriculum, they will not be able to remain admitted to the Murrow College. If a student is failing to complete academic requirements in a reasonable timeline, an advisor will work with the student to identify another academic path.
Students must remain in good academic standing in order to graduate with a degree from the Murrow College.
Transfer Students
After consulting a Murrow academic advisor, a student transferring with junior status (60 + credits), with a 3.0 + transfer GPA, and has completed COM 101 or COM 105, will be allowed to take COM 300 in their 1st semester at WSU with all remaining 100-level required courses.
Questions?
Contact the Murrow Center for Student Success about admission to the Murrow College.
Goertzen Hall 117
(509) 335-7333
comm.murrowcollege@wsu.edu