John IbsenJohn Ibsen, or “Ibby” as he was known among friends during his days at the Murrow, is now the senior vice president of creative film services for Walt Disney Studios.

John led the campaign for Marvel’s “The Avengers,” which set iTunes records twice for the most-viewed trailer and posted an opening of more than $200 million. Ibsen has also won the industry’s top award for movie trailers including an action preview for “The Dark Knight.”

John has served as creative lead on marketing campaigns for Marvel, Disney Live Action and DreamWorks titles, with work encompassing all AV content from trailers to TV spots.  While at Disney, he has worked on tent pole campaigns for “Iron Man 3,” “Lincoln,” “Thor: The Dark World” and “Need For Speed.”

The secret to his success? “You have to do the unexpected sometimes to build an appetite for a film in an audience.  So you show restraint and that makes them want to see more.”

Last year he was honored by Variety as one of “Hollywood’s New Leaders.”  He lives in Glendale, CA with his wife Becky, with their three children.