John “Ibby” Ibsen is the SVP of Creative Advertising at Walt Disney Studios. In a career that spans more than two decades, Ibsen is known as one of the industry’s leading creative minds, responsible for pioneering culturally defining marketing campaigns, resulting in record-breaking box-office success. His work has been recognized with many Key Art, Golden Trailer, and Clio awards.
Ibsen began his tenure at Disney in 2011, overseeing marketing efforts for The Avengers, Marvel’s first release with the studio. Since then, he has been an integral part of every campaign, helping solidify Marvel’s place as one of the most globally recognized and influential franchises. Highlights include Iron Man 3, Guardians of Galaxy, Captain America: Civil War, Black Panther, Avenger’s End Game and Thor Ragnarök. Adding diversity to his marketing slate, Ibsen also led campaigns for Lincoln, Bridge of Spies, Mary Poppins Returns and The Kingsman. Most recently, he was credited for contributing to Marvel’s groundbreaking launch on Disney+, guiding marketing efforts for WandaVision, Falcon and the Winter Soldier, Loki, What If? and Moon Knight.
Ibsen started his career as a PA, and he quickly built recognition in the industry as a young talent to watch. After joining Intralink as an editor in 2006, he established himself as a breakout star with his acclaimed trailer for The Dark Knight. From there, Ibby found his final home on the agency side at mOcean as a Creative Director/VP.
A Washington State native, Ibsen is a proud graduate of Washington State University – Edward R. Murrow College of Communication. Ibby could be found in the Cable 8 lounge pitching sketch comedy ideas for “NIGHT TIME” or trying to perfectly direct a 455 newscast. Advised by Neal & mentored by Marvin, both helped guide and establish his direction with the fundamental tools that lead him on the path he is today.
He now resides in La Canada, CA with his wife and their three children, and is very active in his community as a sports coach and educator. Mentoring and nurturing talent has always been an exceptionally important aspect of his career, and to this day remains one of his most valued achievements.