Rachael Trost has spent the past seven years working in content and audience strategy, focusing on audience growth and engagement. Currently, Rachael is the content product strategy lead for AccuWeather, overseeing the development of content experiences for the company’s nearly one billion users. Rachael started her career as a social media producer for Dateline NBC, writing and editing articles and videos for the award-winning broadcast. From there she moved to roles on the CNBC Events team working on live digital engagement, and later at the media startup company theSkimm working on their multi-media content offerings. Rachael currently lives just outside New York City with her fiancé and French bulldog.
Rachael Trost
