Tesia Hummer (she/her) is an award-winning strategic communications leader and Director of Social Media at Vitalant, where she leads enterprise social media strategy across more than 40 national and regional channels. Her work focuses on using storytelling, audience insights, and digital strategy to build trust, inspire action, and create meaningful connections. At Vitalant, she leads long-range social strategy, campaign development, audience growth, social care integration, and cross-functional social storytelling that supports donor recruitment, research, biotherapies, fundraising, and enterprise priorities. She also led the social strategy behind Vitalant’s award-winning “Giving Starts with Learning” campaign, recognized by America’s Blood Centers for its innovative approach to donor education.
Over the course of her career spanning journalism, media, healthcare, and nonprofit communications, Tesia has developed integrated campaigns, advocacy programs, and scalable communications frameworks designed to expand impact and engagement. Prior to Vitalant, she worked in broadcast and public media, producing morning news and supporting digital strategy at KREM 2, where she contributed as part of the newsroom team that created an Edward R. Murrow Award-winning digital experience. Earlier in her career, she served as Program Manager for KJEM at Northwest Public Broadcasting and as Program Director for KUGR: Cougar College Radio at Washington State University, helping support student media operations and talent development.
Outside of her professional role, Tesia is passionate about leadership development and mentorship. She serves as Chair of the Marketing Resource Committee for ADRP: The Association for Blood Donor Professionals, helping develop resources that support blood centers across the country, and as Engagement Chair for Vitalant’s women’s employee resource group. Tesia earned her Master of Science in Strategic Communications from Purdue University and her Bachelor of Arts in Communication with a concentration in Journalism and Media Production from Washington State University, where she also served as a Murrow Ambassador and Cougar Connector.