Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in story marketing for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help leaders of purpose-driven brands clarify their story to amplify their impact and simplify their life.

His popular weekly podcast features authors, screenwriters, makers, content marketers, and brand raconteurs who share storytelling tips and techniques to help listeners craft and tell compelling stories that sell.

He has also created and taught the communications curriculum for the Executive Master’s for Sustainability Leadership program at Arizona State University. His storytelling course transforms international executives into Chief Storytelling Officers to advance their social initiatives further and faster.

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park now consults, teaches, coaches, and speaks on storytelling in businesses around the world. He has guided hundreds of brands and grown thousands of their people in such organizations as Hilton, Cummins, American Express, Philips, KPNG, and the United States Air Force.

He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help purpose-driven businesses grow through the power of story marketing.