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Tuesday, March 30

9:30 – 10:00 am: Opening remarks

10:00 – 11:00 am:

Panel discussion: The Evolving Landscape of Local News

Moderated by Matt Loveless

  • Jessie Kane, Executive News Director, KREM 2
  • Patrick Nelson, Senior Reporter/Consumer Investigations, KOAA-TV / E.W. Scripps Company

Master Class: How to start & sustain your podcast/radio show 

  • Paul Casey, President, Casey Communications

11:00 am – 12:00 pm:

Speaker: Developing Your Voice for Advocacy

  • Renee Radcliff Sinclair, CEO, TVW

Panel discussion: Seed to Sale: PR in the Cannabis Industry

Moderated by Liz Candello

  • Stacey Hust, Ph.D. Associate Dean of Faculty Affairs and College Operations
  • Jessica Willoughby, Ph.D., Assistant Professor
  • Bess Byers, Founder Blaise creative
  • Beth Adan, Marketing Director, Moxxy Marketing

12:00 – 1:00 pm:

Panel discussion: Rural Journalism

Moderated by Ben Shors

  • Enrique Cerna, WSU regent and former public television broadcaster and filmmaker
  • Professor Jennifer Sherman, author of “Dividing Paradise: Rural Inequality and the Diminishing American Dream
  • Professor Lisa Waananen Jones, organizer of the Murrow College’s Rural Plunge
  • Georgiana Ausan, Indigenous Media Freedom Alliance

Panel discussion:  Amplify your brand with digital marketing

Moderated by Justin Barnes and Nanu Iyer

  • Nicole Diedrich, Owner, Diedrich Marketing Strategies
  • Melissa Barnes, VP Twitter Canada and Latin America
  • Madeline Jeffery, Sr. Campaign Mktg Mgr, Pitchbook Data

1:00 – 2:00 pm:

Speaker: Speaking While Female

  • Dana Rubin, CEO of

Panel discussion: Communicating in Times of Crisis 

Moderated by Margaret Ritsch

  • Rita Marie Kepner, Ph.D., Disaster Communication Reservist, DHS-FEMA
  • Gavin Mathis, VP, Method Communications

2:00 – 3:00 pm:

Panel discussion: Save the Free Press! with The Seattle Times

  • Frank Blethen, Publisher, The Seattle Times and CEO, The Seattle Times Company,
  • Joaquin Alvarado, Director of Project Accelerate, The Seattle Times (moderator)
  • Ryan Blethen, Reporter, The Seattle Times

Master Class: Guerrilla Video Production in Disability Communities in Low Resource Countries

  • Tom Haig, Communications Director, International Rehabilitation Forum

3:00 – 4:00 pm:

Panel discussion: Navigating a Career in Communications

Moderated by Chelsea Newman

  • Teresa Lane, Associate Manager, Formative
  • Emily Mattson, Digital Marketing Specialist, Alo Moves
  • Maddie Freiberg, Customer Success Manager, Zipwhip
  • Jake Sirianni, Video Editor & Animator, Mustache Agency

Panel discussion: Sports Communication

Moderated by Wendy Raney

  • Cindy Brunson, Pac-12 Networks Sports Commentator
  • Chris Park, Deputy Athletic Director, WSU Athletics
  • Jim Moore, Sports Journalist

Info Session: Future Murrow Cougs – The Coug Exclusive

Come learn more about what the Murrow College can offer you as a student! Hear from our recruitment coordinator, Mickinzie Johnson, as well as current students about all of the awesome opportunities here in Murrow. Feel free to bring any and all of your questions!

4:00 pm – 5:00 pm

Panel discussion: Build Lasting Brand/Customer Relationships

Moderated by Brett Atwood

  • Kristi Sartnurak, Head, Agency Mgt, Mktg Operations, Google,
  • Luke Fowler, Director of Sales (Oregon), Effectv
  • Erin Osher, Managing Dir.,  Porter Novelli Seattle
  • Alexandra Pope, Client Success Manager, Tagboard

Master Class: Broadcast Industry Open Q&A Session

Moderated by Kanale Rhoden

  • Spencer Kabelac, Owner, Spencer Kabelac Productions
  • Reid Murphy, Camera Operator, LA Gimbals
  • Justin Lange, Manager of Audio, Video, Broadcast and Cisco Vision Operations, Allegiant Stadium


Wednesday, March 31

9:30 – 10:00 am: Opening remarks

10:00 – 11:00 am:

VIP Fireside Chat with Lester Holt

  • Kirk Schulz, President, Washington State University
  • Bruce Pinkleton, Ph.D., Dean, Murrow College

11:00 am – 12:00 pm:

Panel Discussion: Proud to be First! All About First-Generation College Students

Moderated by Cara Hawkins-Jedlicka

  • Robert Richardson, Scholarly Asst. Prof, WSU Everett
  • Karley Espinoza, VRS & Sign Language Interpreter, Purple Communications Inc. & Sorenson Communications
  • Carlos Algara, Assistant Professor – Political Science, University of Texas, El Paso

Panel Discussion: Breaking News: Getting Your First Gig in Television

Moderated by Matt Loveless

  • Melissa Luck, News Director, KXLY-TV
  • Michael Peters, Visual Media Director,
  • Dan Rasmussen, Executive Producer – Streaming Content, ABC7 Los Angeles – Walt Disney Television\
  • Stella Sun Kim, Reporter, KOAT

Panel Discussion: Breakthrough Brand Storytelling

Moderated by Ben Pingel

  • Marcia Steele Hoover, Enterprise Communications Director, NIKE, Inc.
  • Chantell Cosner, Marketing & Brand Manager, Gonzaga University, School of Law
  • Kimberly Brooks, Senior Marketing Director – Optum Health
  • JoAnna Haugen, Founder, Rooted
  • Robert Matthews, Chief Brand Officer, XBOX


1:00 – 2:00 pm:

Open Session: Digital Health & Wellness – How the Covid-19 Pandemic has challenged our lives in regard to Motivation, Balance and Routine

  • Sara Stout, Assistant Dean, Student Affairs
  • Bailey Maykovich, Undergratuate Student at Murrow College & VP of Public Relations at WSU Panhellenic Council

Since March of 2020, our digital lives have turned upside down and inside out! Our struggles prior to the pandemic are amplified by a digital life that is requiring a lot from all of us. How do we stay motivated, balanced and build a routine when all that we know has changed? We hope this session allows you to acknowledge the upheaval and drastic life changes we have experienced while learning how a change in mindset can provide solutions to staying healthy and productive.

Panel Discussion: The Inside Scoop at KPTV: How the Newsroom Really Works

Moderated by Marvin Marcelo

  • Brian MacMillan, Meteorologist
  • Joe Vithayathil, Reporter
  • Nick Krupke, Sports
  • Claire Martin-Tellis, Assignment Editor
  • Brenna Kelly, Reporter
  • Jeff Robertson, Managing Editor


2:00 – 3:00 pm:

Panel Discussion: Power of Voice (reprise)

Moderated by Erin Tomson

  • Kelsey Jones, Shriver Housing Navigator program manager, Neighborhood Legal Services of LA County
  • John E. Davis, Journalist & Media Executive at John E. Davis Media
  • Gabriella Bedoyan, Assistant Teaching Professor at Murrow College

Master Class: 10 Things I Wish I Knew When I Started My Career

  • Mark Mohammadpour, Founder, Chasing the Sun Health Coaching

3:00 – 4:00 pm:

Panel Discussion: Entrepreneurship: Steer Your Startup to Success

Moderated by Rebecca Cooney

  • Cheri Brennan, Founder/Owner, Alliance Communications
  • Paul Casey, President, Casey Communications
  • Jamerika Haynes, Owner, Cleverjam Communications
  • Jennifer Korfiatis, Owner, Jennifer Korfiatis Marketing
  • Rebecca Zanatta, President, RJZ Connections, Inc.

Master Class: High Stakes Communication 

  • Roger Nyhus, President & CEO,
  • John Pinette, Vice President for Global Communications, Facebook

Info Session: Future Murrow Cougs – The Coug Exclusive

Come learn more about what the Murrow College can offer you as a student! Hear from our recruitment coordinator, Mickinzie Johnson, as well as current students about all of the awesome opportunities here in Murrow. Feel free to bring any and all of your questions!

4:00 pm – 5:00 pm:

Open Q&A – How to start your career in Hollywood

  • Sean Mantooth, Supervising Producer, Expedition Unknown
  • Christina Jones, Senior VP of Talent, Digital Brand Architects
  • Clare Chun, Actress/Director
  • Steve Thorpe, VP, Video Platform at FOX Corporation
  • Mike Harney, President/Exec. Producer, Alternative Plan, Inc.