VIEW THE SESSION AT 3:10 PM ON APRIL 3
Taylor Swift has emerged as a leader in redefining the relationship between artists, their fans, and the media. The discussion will delve into the ways in which Swift leverages public relations to navigate the challenges of the modern entertainment landscape. From crafting authentic narratives to utilizing social media platforms to connect directly with her audience, her approach offers insights for public relations professionals. Panelists will dissect Swift’s strategic public relations moves, examine the impact of her highly publicized battles for creative autonomy, discuss the re-recording of her back catalog, and explore her strategic use of social media.
Moderator
Cara Hawkins-Jedlicka, Assistant Professor, Professor of Practice, Faculty Advisor for PRSSA
Panelists
- Kat Barner, Producer and Writer, Fox 5 NY
- Sophie Culpepper, media reporter for the Nieman Journalism Lab
- Dr. Kenji Kitatani, Professor and Director, Institute for Contents and Technology Integration with Kanazawa Institute of Technology in Tokyo
- Hannah Martian, Author and Graduate Instructor, Crooked Lane Books/Alcove Press and Washington State University
- Dr. Kate Stewart, Assistant Professor of Public Relations and Advertising at Jacksonville State University