Greg Witter is a public relations consultant based in Seattle. His firm, The Witter Group, is an alliance of independent contractors with expertise in crisis communications, issues management, media relations and marketing communications. Witter is a long-time airline industry veteran, having spent 15 years in a series of senior communications and government affairs positions at Alaska Airlines. He was a primary architect of Alaska’s crisis communications plan and directed the airline’s media response and internal communications efforts in the hours and days following the Flight 261 tragedy in January 2000. He pioneered the strategy to use the Internet to “tell the story as we would have written it” in the weeks and months after the accident.

Prior to joining Alaska, Witter was a U.S. House and Senate press secretary in Washington, D.C. Before that, he was an award-winning business writer and sports reporter for daily newspapers in the Pacific Northwest. He is the co-founder and publisher of, an award-winning sports website devoted to Washington State athletics. He holds a bachelor’s degree from Washington State University’s Murrow College and a master’s from Seattle University.