Eric Prock guides brand strategy for Microsoft News a leader in digital content distribution serving the needs of content publishers, brand advertisers, service providers and consumers. Microsoft News is a publishing platform that delivers high-quality news across a variety of web and mobile experiences including MSN, the Microsoft News app, the Microsoft Edge browser, Windows, Xbox and Outlook.
Microsoft News partners with more than 1,200 of the world’s most popular and trusted publishers that represent more than 4,500 brands worldwide – like USA Today, The New York Times, FOX News, The Washington Post, The Guardian, Le Monde, Die Welt, El País, BBC News, and Kyodo News. Microsoft News reaches one of the largest audiences of news readers in the world, nearly half a billion people across 140 countries in 28 languages. At Microsoft News we believe in the power of high-quality journalism, created by our partners and curated into unique experiences through a combination of experienced human editors and powerful AI-assisted technology, to encourage a deeper understanding of the world for the benefit of society.
Before joining Microsoft, Eric held several brand and marketing positioning at streaming media pioneer RealNetworks and as an advertising executive with McCann.