He coined the term “The Big House” for Michigan’s stadium and christened the Rose Bowl “the granddaddy of them all.” Jackson’s assignments also included coverage of the massacre at the 1972 Munich Olympics and he joined Walter Cronkite in reporting from the 1964 Republican National Convention. His distinctive delivery and ‘down to earth’ manner has been compared to that of Edward R. Murrow. Both Jackson and Murrow are graduates of the WSU Department of Speech, a precursor to what is now the Murrow College.
Champion student success through Keith Jackson’s legacy
Keith and Turi Jackson Excellence Fund in the Edward R. Murrow College of Communication at WSU
Your gift in memory of Keith Jackson will ensure student scholarship, access to the industries best and hands-on real world experiences on campus and throughout the world. You will help prepare our future communication professionals to be digitally competitive, culturally engaged and globally savvy.
Few have made a bigger contribution to an industry and to WSU than Keith Jackson (’54 Murrow) and his wife, Turi Ann (’52 Lib. Arts). Their exceptional support enhances educational opportunities across WSU and inspires future broadcast journalists to explore new technologies and practices.
The Keith Jackson News Room and Keith and Turi Excellence Fund, the Keith Jackson Sports Award and the Keith and Turi Jackson Graduate Fellowship are their capstone contributions to the Edward R. Murrow College of Communication. The Keith and Turi Ann Jackson Endowed Athletic Scholarship recognizes the determination of walk-on student-athletes in football, while the Keith Jackson Distinguished Presidential Scholarship acknowledges WSU’s most accomplished students.
The Murrow College broadcast building was named Keith Jackson Hall in his honor in 2014.
Even those who didn’t know Keith Jackson personally level still feel connected to him. Social media is filled with tributes, memorials and testimonials to his life and legacy.