Hall of Achievement – 2012
The Murrow Alumni Hall of Achievement honors the accomplishments of our graduates and showcases the diversity of the communication fields in which they have distinguished themselves.
New members for 2012 are:
Barry Serafin (â64 BA Humanities) had a 35-year career as a network news correspondent covering national and international events.
After graduating from WSU, Barry worked as a producer/director for KOAP, the public television station in Portland, Oregon. He began his career in broadcast journalism at KOIN-TV in Portland as a reporter/anchor, then moved on to similar duties at KMOX-TV in St. Louis.
In 1969, Barry was hired by CBS News and assigned to its Washington Bureau. Over the next decade he covered a wide variety of stories, ranging from major trials to coal field violence, from presidential campaigns to the scandals leading to the resignations of Vice President Agnew and President Nixon. He received an Emmy Award for his contributions to the broadcast âWatergate: the White House Transcripts.â
In 1979, Barry moved to ABC News, again covering a wide range of stories. He sub-anchored World News Tonight from Tehran during the Iranian hostage crisis, spent a month reporting from Cuba, spent three months reporting from Argentina during the Falklands War, and covered the Persian Gulf War. Domestically, he covered everything from hurricanes to presidential campaigns and from environmental issues to the standoff between the Montana Freeman and the FBI.
Barry was grateful to receive the WSU Regent Distinguished Alumnus Award in 1991. He retired in 2004 and now lives in his home state of Oregon. He feels fortunate to have had the opportunity to work and compete with the best in the news business, those to whom broadcast journalism was a calling, not a job.
Craig Dewey ('72 BA Communications) began his career as a copywriter for a small catalog retailer, Norm Thompson Outfitters, eventually becoming director of Advertising. Next he joined Pendleton Woolen Mills as Director of Communications. After a few years he left to form his own ad agency, Costar, specializing in direct marketing. In 1986, Norm Thompson persuaded him to return where he helped the company add six more brand titles to its portfolio, including Solutions, Sahalie, Departures, Primary Layer, Cravings, and Reserve Harvest. (At its peak the specialty food catalog sold in excess of 20,000 tins of Cougar Gold annually). Craig retired in 2009 as Executive VP of Merchandising and Marketing. He now volunteers his time as a marketing coach for several small, local businesses.
Craig has served as a board member for Oregon Water Trust, Pacific Crest Outward Bound School and Lake Oswego Parks and Recreation. He is currently President of Sigma Phi Epsilon Fraternity Alumni Association.
Deborah “DJ” Wilson
DJ Wilson ('74 BA Communication) has been president and general manager of Belo Corporation's KGW Media Group in Portland, Oregon, since 2007.
From her first sales and sales management roles in the broadcast industry at KIRO-TV (CBS) in Seattle, DJ has risen professionally in commercial television broadcast sales, marketing, and management. She was vice president and assistant general manager of KING-TV (NBC), KONG-TV (IND), and NorthWest Cable News (Belo) in Seattle. She served as president and general manager of KREM-TV (CBS) and KSKN-TV (CW) and the Belo stations in Spokane. She previously worked in sales management positions for FOX-owned and operated stations in Atlanta, Detroit, and Birmingham before working her way up to VP of sales.
DJ has served two terms on the WSU Foundation Board of Governors and currently chairs the Murrow College Professional Advisory Board.
She has generously served as a member and/or in leadership on the boards of numerous community and civic organizations, including Doernbecher Children’s Hospital in Portland, the Portland Business Alliance, the Portland Art Museum, SMART (Start Making a Reader Today), the Classic Wine Auction, Farestart, MCEI (Marketing Communications Executives International), the Institute for Family Development in Seattle, and Rotary clubs in Portland, Seattle, and Spokane.
DJ has also served on committees for the Television Bureau of Advertising in New York and NBC's Jay Leno Show. She received the 2010 Portland Orchid Award, recognizing exceptional female business leadership, and the Portland Business Alliance “Breaking the Glass Ceiling” award in 2012.
Peter Van Sant
Peter Van Sant ('75 Communication) is a correspondent for the CBS News program 48 Hours Mystery.
Peter's television journalism career began in 1975 at KMVT-TV in Twin Falls, Idaho. He went on to work at stations in Dallas, Phoenix, Omaha, and Cedar Rapids. He joined CBS News in 1984 and was based in Atlanta for six years, covering the South and the U.S. space program as a correspondent for CBS Evening News. His investigative report on the high number of medical helicopter crashes earned his first Emmy Award in 1986.
While assigned to the CBS London bureau, he reported extensively on the collapse of the Soviet Union. He also covered the first Persian Gulf War, the reunification of Germany, famine in Africa, and other important stories that took him across Europe and the Middle East.
Peter has reported for CBS News magazines Street Stories and America Tonight. At CBS Evening News, he received an Emmy for coverage of the social and economic collapse of Albania. He has contributed to primetime television specials for Smithsonian Fantastic Journey and was a correspondent for Public Eye with Bryant Gumbel. Peter was the first television journalist to report on the devastating famine in North Korea, winning his third Emmy.
Correspondent for 48 Hours since 1998, Peter's report on terrorists seizing and destroying a school in Beslan, Russia, won him both his fourth Emmy and the Radio, Television, Digital News Association's (RTDNA) Edward R. Murrow Award. The Beslan report also won Russia's prestigious Golden Word Award. A producer/writer for the Emmy-nominated 2006 documentary Three Days in September, Peter is also co-author of the book Perfectly Executed, part of the 48 Hours Mystery true crime book series.
Peter's work to date has earned him four Emmy awards, four RTDNA Murrow Awards, two Overseas Press Club awards, the American Women in Radio and Television Award, the Sigma Delta Chi Award, and numerous other local news awards.
Nicole Mirante-Matthews ('92 BA Broadcast Communication) is an acclaimed writer and producer in the television and film industry, honored recently for her work as co-executive producer/writer for CBS Networkss NCIS, the most-watched drama series on television. Nicole has worked as producer and/or writer for several hit television series, including Any Day Now (Lifetime), Huff (Showtime), Cane (CBS), Law & Order: Criminal Intent (USA), and The Nine (ABC).
Nicole's writing routinely explores the issues of race, class, and gender and how each plays a role in society. Her first screenplay, Finding Bobby, was a finalist for the AMPAS Nicholl Fellowship, Chesterfield Fellowship, and Fade-In Awards in 1998. In 2011, her NCIS episode, "Freedom," became the most-watched episode in series history, garnering more than 23 million viewers.
Nicole is involved in community work throughout the greater Los Angeles community, serving as volunteer and mentor at The Hollygrove Children's Home. She also serves as a mentor and tutor to young screenwriters, inspiring and educating them about how to find their own voices and what it takes to become successful in the industry. She is a member of Sierra Club and of Move-On, one of the largest political action committees in the United States. Nicole is a strong supporter of WSU and The Murrow College, routinely engaging with students.
Guy Seese ('92 BS Comm.) is an internationally awarded advertising creative director.
For the last 20 years, he has created compelling visuals and iconic campaigns that have transcended common advertising and become part of pop culture. His previous clients include Nike, Target, Evian, Saturn, Volvo, Motorola, Coca Cola, and Gallo Wines.
His successes have allowed him to work around the country, starting with creative boutiques in Seattle to multinationals in New York City and back to Portland's own International Agency of the Year, Wieden + Kennedy.
Notably, Guy was the executive creative director of Seattle's Cole & Weber/United. He led his team in creating the Remember Rainier Beer branded entertainment campaign that was so successful it revived the declining brand and earned Cole & Weber many top awards, including Brandweek's coveted title of "Guerilla Marketer of the Year."
Guy gained most of his client experience working in New York City. During his tenure at Euro RSCG, he created the timeless Evian l’original campaign, regarded as one of the most iconic print campaigns of the last 15 years.