Bruce Pinkleton (Associate Director), Erica Austin (Director), and Stacey Hust (Faculty)
The Murrow Center for Media & Health Promotion in the Edward R. Murrow College of Communication at Washington State University develops and evaluates health communication campaign strategies that make flexible use of a full range of media platforms to affect social development and quality of life. Projects funded by federal, state and private grants support graduate and undergraduate student involvement in campaign planning and research. Center faculty are top-ranked nationally by ComVista for research on advertising effects, substance abuse prevention and media literacy.
Overall Focus: The Role of Media in Health Promotion Research
The Murrow Center for Media & Health Promotion examines how people use media messages in their decisions about health, and how health promotion practitioners can maximize the effectiveness of health messages targeting young people and their families. Our work is intended to help individuals and health professionals use media most effectively to facilitate informed and healthy decisions.
- Media effects and prevention strategies regarding alcohol abuse
- Media effects and prevention strategies regarding tobacco use prevention
- Use of media in sex education and the prevention of sexual assault
- The role of parent-child communication in media effects and health promotion
- The role of media in obesity prevention and family nutrition decisions