Chris Cooney joins The Edward R. Murrow College of Communication as a Clinical Assistant Professor of Communication and the Director of Digital Initiatives. Cooney brings more than 23 years of professional experience to the college, with a focus on strategic marketing, communication, advertising and cross-platform content creation. He is a proven leader, team builder, innovator and creative professional.
Cooney served as the Senior Director of Marketing and Communication at the University of Idaho from October 2008 to July 2014. He led a team of more than 50 professionals – producing award-winning integrated marketing campaigns and university-wide communication, public and media relations, marketing, publications and creative services. He also provided leadership for the university brand strategy and its integrated marketing and communication plan.
Cooney was the Director of Web Communications for UI from August 2006 – September 2008, during which he led a redesign of the institutional Web presence, established a unified content management system and secured permanent funding for 11 Web coordinator positions. Previously he served as a manager on the strategic communications team for Argonne National Laboratory where he led the redesign of the lab’s website and produced a quarterly multimedia publication for print and online. As a manager on Motorola’s Global Web team, Cooney led the interface design and usability for a corporate-wide redesign of the company’s Web presence. He has also been a producer, project manager and art director for a number of creative firms and publications.
Cooney’s work earned awards from the Council for the Advancement and Support of Education (CASE), the Higher Ed Marketing Report and the Idaho Advertising Federation. He is a teacher and presenter on a broad range of topics including communication, content strategy, media training, brand platform development and best practices, marketing, Web communication and design.
Cooney received an MBA from the University of Idaho and a B.B.A in Advertising and Promotion from Western Michigan University.