As the site of Washington’s first public relations degree program, Washington State University's Edward R. Murrow College of Communication has launched the careers of many of the Northwest’s most effective communication managers for business, government, and nonprofit organizations. This highly regarded program continues to gain strength through the strong support of professionals throughout the Northwest.
Strategic Communication majors learn to communicate creatively and persuasively to build mutually beneficial long-term relationships between organizations and their publics. The program emphasizes writing, research and management principles through a demanding series of required courses in Communication & Society, Journalism & Media Production, Marketing, and Strategic Communication. In addition, students have the opportunity to learn about both advertising and public relations from theoretical and applied viewpoints. Students can put their knowledge to use in preparing media plans, writing advertising strategy and copy, and planning and executing complete campaigns.
Strategic Communication majors become involved with campus media, the Public Relations Student Society of America, the American Advertising Federation, the International Association of Business Communicators, and ongoing campaigns for clients throughout Washington State. In addition, through the College’s flourishing internship program, students apprentice with agencies, corporations, hospitals, nonprofit organizations, congressional and other governmental offices.