Communication and Society
Communication and Society is fundamentally about innovation and change – in communication technologies, multi-platform channels, and communication tactics. Students learn to utilize mediated and non-mediated communication channels to purposefully transform their chosen industry, and ultimately position themselves, their networks, and their organizations to innovate and enact change on pressing societal and political issues.
Students in Communication & Society gain foundational knowledge in media, culture, and international contexts. Specific skills development includes models of persuasion, informative and persuasive writing, communication analytics, leadership and relationship management, targeted message design, and social media content creation and promotion.
Building upon these foundations, students specialize in one of three areas.
In Communication and Technology, students learn leadership, entrepreneurship, and management of digital media for enhanced user engagement and influence within organizations, online communities, and various social landscapes and business sectors that experience constant change and innovation.
In Risk and Crisis Communication, students develop their knowledge and skills required to design and implement change at the individual and societal level and to steer their chosen industry through times of risk and crisis through adept use of communication strategies.
In Science Communication, students learn concepts in public understanding of science, technology, and environment, and gain skills in effective and innovative communication of complex and controversial scientific issues.
Graduates from the Communication & Society program work in a range of professions such as writer or editor, public information officer, campaign designer, media and social media manager.