Stephen Black is the Vice President of Brand Strategy for BECU, the leading community credit union in Washington State. The credit union’s primary purpose and driver of its brand is to improve the financial well-being of its members and their communities. During his 14-year tenure, BECU has more than tripled its membership size and currently serves over 1.2 million members. The credit union ranks as the most trusted and preferred financial services brand in the Puget Sound market. For the past 20 years, Stephen has provided strategic leadership in brand advancement, marketing, communications and public relations for many organizations and creative agencies. He is a frequent speaker and presenter at industry conferences and events.