Yoon-Joo Lee, Associate Professor of Media Analytics and Advertising at Washington State University’s Edward R. Murrow College of Communication, has been selected as one of two Scripps Howard Foundation Visiting Professor in Media Ad Sales Program 2019-20 grant recipients.
Lee will serve as this year’s visiting professor in media ad sales and will have the opportunity to study for two weeks this summer at WEWS in Cleveland, OH. She will particularly work with advertising sales that support social media and/or digital marketing, taking updated skills and knowledge back to their schools to share with their students this fall. The second phase of the program funds the travel of a Scripps Corporate representative and WPTV representative to their respective campuses for three- to five-day visits.
The grant provides $3,000 for the Visiting Professor’s travel, housing and other expenses for the two-week “externship” and $1,250 for expenses related to the representative’s campus visit. AEJMC administers the program for the foundation, selecting a panel of judges to evaluate applications from members based on the value/need of the program for the applicant, impact of the visit on the applicant’s home campus, strength of ideas for the professional’s visit and the overall quality of the application.The call for applications was issued in February, and the selection process was completed in May.
About the Scripps Howard Foundation and AEJMC
The Scripps Howard Foundation is the corporate philanthropy of The E.W. Scripps Company, a news and information company with 52 television stations in 36 markets.
AEJMC is a nonprofit, educational association of journalism and mass communication educators, students and media professionals; it was founded 106 years ago in Chicago, IL, by a group of 23 journalism educators and practitioners. For more information, contact Lillian Coleman, AEJMC project manager, aejmcnews@aol.com.