Uses and Purposes:
The income from this fund shall be used to enhance the student experience in Advertising. Primary preference will be given to support opportunities for students to interact with professionals in the advertising or related industry as deemed appropriate by the Director of the Advertising Program.
Examples may include support for travel and related costs for 2-3 day seminars at off-campus industry sites, and/or support for any costs in bringing professionals to campus for interactive workshops, seminars, etc. The secondary preference will be given to operational/programmatic support as deemed appropriate by the director of the Advertising Program for students participating in National Student Advertising Competitions.
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History:
A 1957 WSU graduate, Tom Hougan had a life-long affiliation with WSU. Tom was born in Pullman. His parents and sister were WSU graduates. He met and married his wife Lois, a 1956 alumna, in Pullman. Lois passed away in 1998 and Tom established the Lois McBride Hougan Memorial Scholarship at WSU-Vancouver as a current fund scholarship in her honor that year. Now an endowed scholarship, the scholarship will be awarded annually to an outstanding business student as a lasting tribute to Lois’ memory. Tom Hougan retired in 1995 as president and CEO of Gerber Advertising Agency in Portland, after a long and successful career in advertising. He did consulting work in addition to working as a part-time professor at WSU Vancouver. Tom was a trustee ambassador of the WSU Foundation and was the former chair of the Edward R. Murrow School of Communication Advisory Board. He served on WSU’s Communications Cabinet as well as the WSU Vancouver Communications Advisory Panel and the WSU Vancouver Business Advisory Board. Tom held many honors and distinctions, including the Ad Professional of the Year of the Portland Advertising Federation, and the WSU Foundation Outstanding Service Award. Tom’s reasons for establishing this endowment were both an extension of his and Lois’s personal values and a reflection of their appreciation for the unique educational opportunities offered by the Edward R. Murrow School of Communication. Tom hoped that students who benefit from this endowment will be able to:
- Recognize the unique value and specific benefits of studying advertising at the world-class Edward R. Murrow School of Communication;
- Recognize the value and benefits of graduating from WSU’s Murrow School with the special traits of a Cougar, including honesty, dependability, integrity, cooperation, and responsibility; and,
- Recognize not the duty but the privilege of philanthropy and service leadership as a Murrow School Cougar.
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