Teresa Lane is a senior strategist at Formative, a digital marketing and business consultancy in Seattle, and chair of the Murrow Young Professionals. With a background in healthcare and three years in mobile technology, Teresa has worked with major global brands including Samsung Mobile and Microsoft to develop communication strategies backed by research and analysis. Teresa graduated from the Murrow College in 2015, having enjoyed a variety of internships and the chance to lead WSU’s Chapter of PRSSA.