Uses and Purposes:
The distributions from The Keith and Turi Jackson Excellence Fund shall be used at the discretion of the dean to accomplish several goals:

  • to inspire Murrow students, especially sophomores and juniors interested in broadcast journalism,
  • to attract the best academic leadership possible (industry leaders, visiting professors, renowned faculty), and,
  • to support the students’ hands-on experience by staying current with developing technologies and real world experiences.

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History:
This fund was established by Keith M. Jackson, a Class of 1954 graduate in communication, and Turi Johnsen Jackson, a member of the Class of 1952.

Keith Jackson is best known for his distinguished career as a broadcast journalist and sports commentator with the American Broadcasting Company (ABC), and frequently represented Washington State University in broadcast promotions.

Both Keith and Turi have served as trustees of the WSU Foundation, and Keith served as national co-chair for the landmark Alumni Center on campus; acting in a leadership role and catalyst for the fundraising success.

This fund honors their long-time support of The Edward R. Murrow College of Communication, from the time it was a School of Communication, and their belief in the importance of the college to inspire and prepare the current students and to have the ability to meet the needs of a changing industry as it considers curriculum, technology and adherence to the Murrow principles.

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