Rebecca Cooney, a clinical assistant professor in the Edward R. Murrow College of Communication, said she found her passion for communication at a young age.
In her communication career, she worked for advertising agencies, corporations, and in higher education administration for more than 10 years before she began teaching.
In the classroom, she draws from more than 20 years of strategic communication experience in design, implementation, monitoring, and metrics of comprehensive integrated projects, and campaigns for traditional media and digital platform initiatives.
Since 2012, Cooney primarily teaches Digital Content Promotion and Media Strategies and Techniques for PR for undergraduates, as well as the Public Relations Seminar, Consumer Insights and Branding, Internet Marketing Campaigns, and New Media and Journalism as part of the Study of the U.S. Institutes (SUSI) Program in 2013.
In the Online MA Strategic Communication Program, which she also directs, she teaches Professional Digital Content Promotion, Advanced Media Strategies and Techniques, and the Master’s Capstone Project course.
The 10-course program, which launched in spring 2014, is designed for those who want to advance in advertising, public relations, corporate communication, and corporate management.
In this program, Cooney said, students learn how to use advanced media tools, create data-based communication plans, and design and deliver integrated promotional campaigns across earned, owned and paid channels.
In addition, she works as a research associate for the Center of Excellence for Natural Drug Interaction Research (NaPDI) and is a faculty adviser to Washington State University’s chapter of the Public Relations Students Society of America (PRSSA).
Cooney said working in education has allowed her to contribute to the greater good and deliver the best product in the world: Education.
Outside of academia, she spends most of her time with her family. She and her spouse, Murrow faculty member Chris Cooney, have four children, ranging in age from 11to19. The eldest is in college, she said, but she remains busy managing the activities of the others.
Bio authored by Chris Ryder, Class of 2017