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“My kind of place. My kind of people.”

He coined the term “The Big House” for Michigan’s stadium and christened the Rose Bowl “the granddaddy of them all.” Jackson’s assignments also included coverage of the massacre at the 1972 Munich Olympics and he joined Walter Cronkite in reporting from the 1964 Republican National Convention.

His distinctive delivery and ‘down to earth’ manner has been compared to that of Edward R. Murrow. Both Jackson and Murrow are graduates of the WSU Department of Speech, a precursor to what is now the Murrow College.



Keith and Turi Jackson Dedication
Keith and Turi Ann Jackson at the dedication of Jackson Hall, 2014


Few have made a bigger contribution to an industry and to WSU than Keith Jackson (’54 Murrow) and his wife, Turi Ann (’52 Lib. Arts). Their exceptional support enhances educational opportunities across WSU and inspires future broadcast journalists to explore new technologies and practices.

The Keith Jackson News Room and Keith and Turi Ann Jackson Excellence Fund, the Keith Jackson Sports Award and Graduate Fellowship are their capstone contributions to the Edward R. Murrow College of Communication. The Keith and Turi Ann Jackson Endowed Athletic Scholarship recognizes the determination of walk-on student-athletes in football, while the Keith Jackson Distinguished Presidential Scholarship acknowledges WSU’s most accomplished students.

The Murrow College broadcast building was named Keith Jackson Hall in his honor in 2014.


Even those who didn’t know Keith Jackson personally level still feel connected to him. Social media is filled with tributes, memorials and testimonials to his life and legacy.